Design Process for Azure Obsidian Logo
Concept Development
Monochrome Palette (From Logo Colors File)
Pure White – #FFFFFF (Clean, modern, minimal)Obsidian Black – #000000 (Bold, high contrast)Cloud White – #FCFCFC (Soft white for subtle highlights)Silver Mist – #E9E9E9 (Light gray, elegant and neutral)Graphite Gray – #4E4E4E (Strong, balanced gray)
Bold Palette (From Business Card)Azure Violet – #6659A8 (Deep, rich purple-blue, signature color)Royal Amethyst – #685BA6 (A royal shade of purple)Midnight Indigo – #443F9A (Dark blue-purple, mysterious and bold.
I started by exploring the brand’s core message: “Whatever it is, the way you tell your story online can make all the difference.” This inspired me to design a logo that reflects professionalism and creativity