McDonald’s Marketing Campaign: “Unexpected Cravings”

This playful video campaign opens with a mysterious, cinematic tone—following a man as he discovers a group of kittens hidden inside a trash bag. As the scene builds curiosity and tension, the twist comes with a humorous and heartwarming reveal: the kittens are enjoying McDonald’s fries. With dramatic lighting, slow motion, and a moody soundtrack, the video mimics the style of high-end commercials while delivering a light-hearted surprise.